Building a Community where Everyone 'Feels Seen, Heard, and Supported'

 




 


In the wake of the murder of George Floyd and subsequent Black Lives Matter uprisings, one thing has become overwhelmingly clear: business as usual in our criminal justice and education systems will no longer be tolerated. We must begin to dismantle racist structures within these systems, and then we can chip away at the racist cultural norms that live within them. However, protests and large-scale engagement in the Black Lives Matter movement show this is not the only way to make change. By building anti-racism into our everyday actions, we can impact the way our systems are structured from the beginning.

 


Being anti-racist as an educator or community partner can take many shapes and forms. Building community is one of them. I read the first commitment of the Black Lives Matter's beliefs several times over: "Every day, we recommit to healing ourselves and each other, and to co-creating alongside comrades, allies, and family a culture where each person feels seen, heard, and supported ."

 


I am hopeful that together we can build a world in which each person feels seen, heard, and supported. But I recognize we are still far from that vision, which brings me to ask: what do we need to do to get there?

 


As a family engagement platform, we at ReachWell strongly believe in the power of an inclusive community, and the long-term, positive impact that it will have on our children and society at-large. Recent events have reminded us that it will take some serious work to get there. The good news is that there are proven practices already in place, and we can leverage them to make our communities safer and stronger for everyone--especially those who are most vulnerable to racist systems and structures.

 


Shawn Ginwright is one voice that has inspired us recently: Ginwright's The Future of Healing: Shifting from Trauma Informed Care to Healing Centered Engagement discusses an asset-based approach to working with communities who have experienced trauma. Though the article focuses on ways to heal young people, these practices can be expanded to families, and even staff, to create an environment where all feel welcome and can express their full individuality.

 


"A healing centered approach is holistic involving culture, spirituality, civic action and collective healing. A healing-centered approach views trauma not simply as an individual isolated experience, but rather highlights the ways in which trauma and healing are experienced collectively. The term healing-centered engagement expands how we think about responses to trauma and offers a more holistic approach to fostering well-being."

 



 


Ginwright's approach starts with empathy, moves into dreaming big, and generates reflection and action. Our vision of the future cannot exist without action. Here’s what we at ReachWell are committed to doing to make our vision of an inclusive community a reality:

 


  • Previously ReachWell has predominantly worked alongside school staff to help develop our product. Today we commit to reaching out to families at these schools and organizations as well, and we hope to incorporate even more voices from across our community as we work to create a more inclusive product.
  • We recognize we wield power when we consider whose voices we highlight in blog posts, newsletters, and events. Today we commit to intentionally centering voices from the BIPOC and immigrant community whenever possible.
  • “Engagement” and “family” are two terms that we use regularly, both of which may have multiple definitions. Today we commit to expanding our definition of an “engaged family,” to be inclusive of all cultures and circumstances.
  • As small a team, we can overlook the experiences outside of our company. Today we commit to actively creating a company culture that attracts individuals of all backgrounds, where our increasingly diverse team can bring their unique voices to shape the future of our company. We commit to creating a culture where each individual we collaborate with from our partnering schools and organizations feels respected, seen, and heard.

 



 


We believe Black lives matter. We know we need to work harder to see that truth reflected in our world. Together with our community, we commit to doing that work.

 



December 18, 2025
What inclusive communication looks like in practice
December 17, 2025
We’re excited to announce that Families In Schools (FIS) has launched Read LA! on the ReachWell app ! Read LA! will bring early literacy information and activities to families across Los Angeles through the app to equip parents and caregivers with the tools they need to support their children’s literacy at home and advocate for them at school. Powered by ReachWell, the app makes content available in over 130 languages and requires no personal information, reducing any barriers to entry. All content has been carefully curated to bring only the highest quality tools and information to LAUSD families, including activities that align to their schools reading instruction curriculum called CKLA. Currently, only 43% of Los Angeles third graders are reading at grade level— FIS and the Read LA! Coalition are committed to reversing this trend, ensuring that Los Angeles children can read and thrive. Our goal is to have 70% of LAUSD third graders reading proficiently by 2030. The Read LA! app—which follows our efforts to ensure good instruction in the classroom—will help us achieve this goal. “While improving classroom instruction is at the crux of improving reading outcomes for children, we know that engaging and equipping families to be strong partners in their children’s education is a powerful driver for literacy success,” said Yolie Flores, President & CEO of Families In Schools . “We’re excited to partner with ReachWell because we know families want access to information and guidance to ensure their children can read; they want to do everything in their power to help their children be successful in school and in life.” “That’s why Read LA! on the ReachWell app was built with input from our parent and caregiver focus groups, coalition, and Literacy Ambassadors to put trusted, curated early literacy resources directly into families’ hands,” said Olga Corona De La Cruz, Sr. Campaign Director of Read LA! . Watch this video by Olga to learn a little more about the app and how it helps our campaign. Zuben Bastani, CEO & Founder of ReachWell , has worked closely with FIS to bring Read LA! to families across Los Angeles and beyond. “Our mission at ReachWell is equitable community engagement,” said Bastani. “We designed the most accessible tool out there because everyone has a right to access information and resources easily. I know how critical Read LA! is in Los Angeles’ early literacy community, and we are so excited they have chosen to join ReachWell.”  “Our instructional video makes it easy to download the app,” said Corona De La Cruz. “We want families of young children to have the literacy tools and information they need at their fingertips. Your child’s future starts now—download the app today!”
By Zuben Bastani September 30, 2025
From crisis to connection: Carbondale’s story of rapid growth.
By Zuben Bastani September 25, 2025
Why Communication Without Gaps Is the Future of Public Engagement
By Zuben Bastani June 17, 2025
Government distrust is at an all-time high. Many residents are wary of sharing their personal information with public agencies, often due to fears of surveillance, spam, or data misuse. This hesitation is especially acute among low-income and unhoused individuals who frequently change phone numbers due to service lapses, making traditional outreach efforts ineffective. Most public communication systems fall short. They rely on platforms like Mailchimp or Constant Contact, which get lost in crowded inboxes. Social media, while pervasive, is designed to harvest data and push ads—not to protect user privacy. Even emergency alert systems often require residents to sign up and share their location, further eroding trust. Text messaging, often called the holy grail of communication, is no longer a guaranteed solution. People guard their phone numbers carefully, especially when interacting with the government. They fear being spammed or having their data sold. So how can agencies inform and protect the public without breaching their trust? A New Approach to Community Communication Using ReachWell's extensive experience and broad customer base, here are some recommendations to consider when engaging your community in a less intrusive yet more effective manner: Offer Communication Choices : Let residents decide how they want to receive information—whether it's through text, email, voice calls, app notifications, or a combination. This respects personal preferences and helps reduce message fatigue. Respect Anonymity : Not everyone wants to share personal contact details. Provide anonymous access to messages via public channels or apps that don’t require identifying information. Support Multilingual Access : Language should never be a barrier to safety or services. Translate messages into the primary languages spoken in your community, and consider text-to-speech options for low-literacy audiences. Allow Topic Subscription : Let people select specific topics or groups they care about. Targeted messages reduce noise and increase engagement. Minimize Data Collection : Collect only the data you truly need. Avoid tracking location or behavior unless absolutely necessary—and be transparent about what is collected and why. Ensure Accessibility : Meet or exceed accessibility standards (such as WCAG 2.2 AA compliance) so all residents, including those with disabilities, can access and understand public messages. These practices foster trust, improve message delivery, and help ensure no one is left out of important conversations—especially in moments of crisis or community need. Expanded Real-World Examples: Trusted by Diverse Communities El Paso County, CO (Colorado Springs area) uses ReachWell to distribute emergency alerts—including shelter-in-place orders and missing persons reports—in over 130 languages. Residents can receive alerts even without providing contact information. The Town of Carbondale, CO keeps its multilingual and low-literate residents informed of community events, social services, and public works projects using WCAG 2.2 AA-compliant messaging and text-to-speech capabilities—ensuring no one is left behind. Tucson, AZ : Child-Parent Centers, a Head Start provider, uses ReachWell to keep 500+ staff updated on safety alerts, training sessions, and HR notices across 130 languages—building internal trust through inclusive communication. Boulder County Housing Authority ensures ongoing connection with residents—even after their contact information changes—by sending updates about emergencies, upcoming maintenance, and resident services using ReachWell’s multilingual and anonymous outreach tools. Conclusion Building trust with residents starts with giving them control. When governments let people choose how they connect, what they receive, and in what language—trust grows. ReachWell is proving that communities can be kept safe and informed without sacrificing privacy or accessibility. When people don’t trust the system, it’s time to change the system. ReachWell is doing just that. BOOK A DEMO TODAY
February 25, 2025
In order to maximize reach, we've applied the following approach to quickly connect all families.
January 26, 2025
How Technology Can Rebuild Community Trust
December 19, 2024
Evaluating your communications strategy to align with what is important to you.
A person is holding a cell phone next to a woman sitting at a table using a cell phone.
November 18, 2024
Discover how simplifying language fosters accessibility, trust, and inclusive community engagement. Learn practical strategies and explore how ReachWell helps connect diverse audiences in over 130 languages.
An aerial view of a mountain range with trees in the foreground and mountains in the background
October 9, 2024
Discover how Delta County is revolutionizing equitable communications with ReachWell, offering multilingual tools to strengthen families and support human services and emergency management.
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