ReachWell doesn’t require leaving X or any other social media platform. In fact, we’re still there—you can find us on LinkedIn, X, Facebook, and Instagram. To be honest, we’re not sure if X still matches our values, but for now, we want to stay open to connecting with people wherever they are. Even so, we count on our ReachWell channel to share clear, trusted updates—free from ads, algorithms, and clutter.
Is It Time to Leave X? Rethinking How We Stay Connected
Evaluating your communications strategy to align with what is important to you.
Social media isn’t what it used to be, and sometimes you might wonder: Why am I still here? Platforms like X (formerly Twitter) and Facebook were once simple tools to connect with your audience. Now, paywalls, algorithms, and misinformation make it harder than ever to share updates, build trust, or feel confident that these platforms align with your values and mission.
Deciding to stay or leave social media isn’t simple for nonprofits and small businesses. But it doesn’t have to feel overwhelming. Let’s explore why many groups are leaving, what you should consider, and how you can rethink your communication strategy with ReachWell to stay connected in meaningful ways.
Why Groups Are Leaving X
Platforms like X used to help nonprofits and businesses share news for free. Today, many groups feel stuck. Here’s why:
- Too Much Misinformation
Misinformation makes it hard to build trust. The Center for Countering Digital Hate (CCDH) reported that X failed to act on 99% of hate speech posted by Twitter Blue subscribers, creating an environment where harmful content thrives. CCDH announced plans to leave X, stating that Elon Musk has transformed the platform into a "dangerous, troubled space where hate, conspiracy theories, and lies have privileged access to the megaphone."
- Changing Audiences
Many people are leaving X for new options like Threads and BlueSky. "Bluesky, a decentralized social media platform, has seen its user base grow significantly, from around 9 million in September to over 14 million by November," reports TechCrunch.
- Cluttered Feeds
Important updates get lost in noisy feeds. X's recommendation algorithm prioritizes content based on popularity and user engagement. "Twitter’s open-source algorithm" has been criticized for burying critical updates under trending or viral content. For nonprofits and businesses, this often means paying for promotion to ensure their updates reach their audience.
Threads is growing too, but it might need to be more user-friendly. "A small number of advertisers could begin using Threads for ads in early 2025," reports The Verge. This could lead to more ads and algorithms, making it even harder for groups to share meaningful updates.
Key Considerations for Staying or Leaving Social Media
If you’re unsure whether to leave or stay on platforms like X or Facebook, here are some factors to think about:
đź’¬ Audience Reach and Engagement
- Is your audience still active on the platform? If many of your followers have moved to other platforms or prefer communication tools like newsletters, your efforts might be better spent elsewhere.
- Are your posts reaching your audience, or are they lost in busy feeds? For example, a community health organization found their post about a free vaccine clinic reached fewer than 10% of their followers.
đź’° Costs and Budget
- Does reaching your audience require paying for ads? Many nonprofits and small businesses don’t have the budget for this, which can make staying on social media feel ineffective.
- Could the time and resources spent managing social media be better used elsewhere?
âť— Misinformation and Trust
- Are you battling misinformation on the platform? For example, during the 2024 elections, many nonprofits worked hard to share facts, but false information in Spanish spread quickly on social media. This made it harder for groups to build trust and help their communities.
- Is the platform’s environment hurting trust in your updates?
📢 Messaging Control
- Are algorithms deciding who sees your updates? If your most important messages are buried, it’s worth considering other tools that let you connect directly.
- Can you maintain the integrity of your messages without ads or unrelated content surrounding them?
🌎 Inclusivity and Accessibility
- Are you reaching everyone in your audience, especially those who speak different languages?
- Does the platform provide accessibility features, like captions or alternative text for images?
🫶 Mission Alignment
- Does the platform’s environment align with your organization’s values? If not, it might be time to explore tools that better reflect your mission.
🔧 Alternative Tools
- Are there better tools, like ReachWell, that allow you to communicate directly with your audience? ReachWell provides features like multilingual messaging, list segmentation, and real-time updates to ensure your messages are inclusive and effective.
đź“Ł Community Feedback
- What does your audience think? Have you asked where they prefer to engage with you?
🔀 Transition Strategy
- If you decide to leave, how will you transition your audience? A clear plan will ensure you don’t lose your connection with them.
ReachWell: A Better Way to Stay Connected
ReachWell works alongside your social media and other tools. It helps you integrate, strengthen, and simplify your communication strategy. If you’re unsure about a platform like X or Threads, ReachWell gives you a reliable and inclusive way to connect with your audience directly.
List of Services
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Direct Communication:List Item 1
Share updates instantly without relying on algorithms or ads.
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Multilingual MessagingList Item 2
Reach people in over 100 languages, ensuring no one is left out.
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List Segmentation and CollaborationList Item 3
Organize your audience into lists and allow multiple users to share updates easily.
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Trusted Updates:List Item 4
Build confidence with clear, distraction-free communication.
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Flexibility:
Use ReachWell for all your needs or integrate it with your current social media and email tools.
With ReachWell, you don’t have to worry if your message gets lost. Instead, you can focus on building trust, connecting with your audience, and strengthening your community.
How to Get Started
Switching to ReachWell is simple:
List of Services
Schedule a demo today and see how ReachWell can transform your communication strategy.
Reconnect With Your Community
Leaving X doesn’t have to feel overwhelming. It’s a chance to rethink how you connect—with tools that are clear, inclusive, and aligned with your values.
Picture building trust with your audience, sharing updates effortlessly, and connecting with every member of your community. With ReachWell, it’s all possible. Ready to switch? Learn more here.
Comparison: ReachWell vs. Popular Social Media Platforms
| Feature | ReachWell | X (formerly Twitter) | Threads | BlueSky | |||
|---|---|---|---|---|---|---|---|
| Ad-Free Communication | âś… No ads—messages delivered directly | ❌ Ads dominate visibility | ❌ Ads expected in 2025 | ❌ Heavy reliance on paid ads | âś… No ads (for now) | ❌ Ads increasingly common | ❌ Ads dominate feed |
| Direct Audience Connection | ✅ Messages sent directly to users | ❌ Algorithm determines reach | ❌ Algorithm-driven feed | ❌ Algorithm limits organic reach | ✅ Decentralized structure, direct posting | ❌ Algorithm prioritizes paid posts | ❌ Algorithm-driven feed |
| Multilingual Support | ✅ Over 100 languages supported | ❌ No built-in multilingual tools | ❌ No built-in multilingual tools | ❌ No built-in multilingual tools | ❌ No built-in multilingual tools | ❌ Limited multilingual options | ❌ No built-in multilingual tools |
| Prevention of Misinformation | ✅ Controlled messaging, no interference | ❌ Frequent misinformation issues | ❌ Limited controls for accuracy | ❌ Ongoing misinformation challenges | ❌ Limited moderation tools | ❌ Risk of misinformation in comments | ❌ Misinformation in posts and stories |
| No Budget Required | ✅ Free plan available | ❌ Paid ads often necessary | ❌ Platform access free, but reach limited | ❌ Organic reach declining without ads | ✅ Free access (limited user base) | ❌ Ads and subscriptions needed for full features | ❌ Ads needed for visibility |
| Audience Inclusivity | ✅ Accessible for all communities | ❌ Not inherently inclusive | ❌ Limited audience diversity | ❌ Segmentation by algorithm | ✅ Early adopters focus on inclusion | ❌ Limited to professional audiences | ❌ Younger, visual-first demographic |
| Integration | ✅ Send emails, post to websites, and share on social platforms | ❌ Social posts only | ❌ Social posts only | ❌ Social posts only | ❌ Social posts only | ❌ Primarily professional posts | ❌ Visual-first social posts |
Frequently Asked Questions (FAQ)
What makes ReachWell the best alternative to social media platforms?
ReachWell takes what social media platforms aimed to do—connect communities—and makes it better. It connects you directly to your audience without ads, algorithms, or distractions. Unlike platforms like X, Threads, or BlueSky, your updates won’t get lost in cluttered feeds or noisy timelines.
ReachWell focuses on clear, trusted communication. With multilingual tools, your messages are accessible to everyone in your community, no matter their language. Plus, ReachWell supports real-time updates, helping organizations share critical information when it matters most.
For organizations looking to build trust and serve their communities, ReachWell is the simpler, more effective way to stay connected.
How does ReachWell compare to email marketing systems like Mailchimp?
ReachWell works like email marketing systems with templates and newsletters but goes further to help you connect with your community. It’s designed to make communication simple and clear, especially for groups serving diverse people.
With ReachWell, you can organize your audience using list segmentation and let different team members share updates through user-level and administrator-level access. This makes it easy for big organizations or multiple groups to work together and send messages to the same people or lists without confusion.
ReachWell also helps you reach people in over 100 languages and send real-time notifications, so everyone gets the right updates at the right time. It’s perfect for nonprofits, schools, and small businesses that want to share trusted messages and work together to build stronger, more connected communities.
Can nonprofits and small businesses use ReachWell for free?
Yes! ReachWell offers a free plan designed for nonprofits and small businesses. It includes direct messaging, multilingual tools, and communication free from ads or algorithms.
ReachWell is mission-driven, making it accessible to organizations of all sizes. We are built to connect people for good and strengthen families. For example, nonprofits can share critical updates, small businesses can engage with customers, and schools can connect with families in their preferred language—all at no cost.
By removing barriers like misinformation and high costs, ReachWell empowers you to focus on what matters most: building trust, serving your community, and creating meaningful connections that grow with you.
Why should nonprofits stop relying on social media for communication?
Social media platforms are full of ads, algorithms, and misinformation, making it harder for nonprofits to connect with their communities. Without an advertising budget, many nonprofits find their voices drowned out or unseen.
ReachWell offers a better way. It helps nonprofits share trusted updates, build stronger connections, and communicate directly—free from social media’s noise. ReachWell also connects your nonprofit with other trusted messengers, like schools and emergency services, which families already rely on for critical information.
With multilingual messaging and real-time updates, ReachWell ensures your messages are clear, timely, and reach the people who need them most.
How do multilingual tools help nonprofits and businesses?
With ReachWell, you can send updates in over 100 languages, making it easy to connect with diverse communities. This feature is especially valuable for nonprofits sharing event details with families or businesses updating customers in their preferred language. By using AI-powered translations, ReachWell ensures everyone understands your messages quickly and accurately. This builds trust, strengthens connections, and makes communication simple for everyone.
What’s the simplest way to stop misinformation in my community?
Join ReachWell and encourage trusted messengers like schools, nonprofits, and local groups in your community to start their own communication channel. A ReachWell channel is a simple and clear way for these groups to share trusted updates directly with your community. Unlike social media, where false information spreads quickly, ReachWell ensures accurate messages reach the people who need them.
For example, a school can use ReachWell to send an emergency alert in different languages, so every family gets the right information right away. A local nonprofit could use ReachWell to share event updates or resources in real-time. This keeps everyone informed and brings peace of mind to your community.
What kinds of organizations benefit most from ReachWell?
ReachWell is perfect for groups that need simple and affordable ways to stay connected. These include:
- Nonprofits: Share updates about events or programs to build trust and stop confusion—all for free.
- Small Businesses: Send messages to customers about sales, updates, or special offers.
- Schools: Keep families informed with updates in over 100 languages, so everyone stays in the loop.
- Community Groups: Share clear updates to bring members together and keep them informed.
- Healthcare and Social Services: Send important news or reminders in the language people understand.
- Emergency Management Agencies: Deliver urgent alerts and safety tips fast during a crisis.
- Housing Management and HOAs: Keep residents informed with clear updates on maintenance, rules, or events, helping them feel included and supported.
Is ReachWell better than email or social media for community updates?
Yes! ReachWell combines the directness of email with the wide reach of social media—without the clutter. It’s faster because messages are sent in real-time and clearer because there are no ads or algorithms to interrupt your updates.
You don’t need to stop using your current tools—ReachWell works with your email system and social media platforms. This means you can reach people wherever they are: through notifications on their phone, text messages, voice messages, in their inboxes, or while scrolling online. For example, a nonprofit can share a fundraiser update across all channels instantly, or a school can send emergency alerts directly to families in real-time.
How does ReachWell help reduce communication costs?
ReachWell’s free plan removes the need for expensive ads, email subscriptions, or design tools. It also helps you save on translation costs by using AI to send messages in over 100 languages, making communication easy and inclusive. Small nonprofits and businesses can share updates in real-time without spending extra money.
For example, a nonprofit can use ReachWell to send event updates or reminders in multiple languages for free, instead of paying for costly translation services. This means you can focus on what matters—helping your community—while staying within your budget.
How do I get started with ReachWell?
Get StartedDescribe the item or answer the question so that site visitors who are interested get more information. You can emphasize this text with bullets, italics or bold, and add linksGetting started is easy:
- Explore our plans and choose what works for you.
- Schedule a demo to see how ReachWell works.
- Start sending updates in minutes—clear, trusted, and inclusive.
In order to maximize reach, we've applied the following approach to quickly connect all families.
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