2018-2019 Enrollment Toolkit!

Using your Flyer School App to Boost Enrollment

Now that the holidays have come and gone, it's time to set our sights on enrollment for the 720-336-9663 school year . Leveraging your Flyer School App to execute an enrollment campaign will drum up excitement among your current families and draw in prospective students to your awesome school community! Between banners, promotional videos, digital registration forms, we've put together a toolkit to ensure that you're maximizing your enrollment and registration campaign!

Sample Banners...Ready to be added to your app!

BANNERS: Update your banners to promote your Open House. Robust promotion of these events will yield greater attendance, which will (finger’s crossed!) translate into higher enrollment! We can add an existing “Open House” banner to your app if you already have one, or you can use one of our pre-fab versions (Banner #s 1 & 2 above)
TOURS: During school tours, encourage prospective families to download your school app. Whereas your website should function as your shiny brochure for your school, your app enables you to share your more of your school culture with your families. They will be able to get a sense of what takes place on a day-to-day level.
REFER-A-FRIEND: Utilizing the “Refer a Friend” feature on your app to tell people about your school! Turn your families into advocates! If that functionality is not currently active but you want it to be, let us know and we’ll get that taken care of for you! (Banner # 3 above)
DIGITAL FORMS: Increase RSVPs and Student Registrations using digital forms! We can add an existing digital form or work with you to create one for your school. Regardless, announcing that registration is OPEN on your app will remind people to get on it!
PROMO VIDEO: Do you have a promotional video for your school that you host on your website, or highlight on social media? We can add the video to the home screen of your app! Career Success High School in Phoenix, AZ, made a video incorporating information about the school, including testimonials from administration, students, and parents, and added the video to their Flyer School App. You get an immediate sense of being welcomed when you open their app for the first time, and are eager to learn more! Great job, CSHS!

Want to add one (or more) of these banners to your app? Click here to tell us which banners you'd like, and we'll take care of it for you!

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When Residents Don’t Trust You: How to Still Keep Them Safe and Informed

By Zuben Bastani • June 17, 2025

Government distrust is at an all-time high. Many residents are wary of sharing their personal information with public agencies, often due to fears of surveillance, spam, or data misuse. This hesitation is especially acute among low-income and unhoused individuals who frequently change phone numbers due to service lapses, making traditional outreach efforts ineffective. Most public communication systems fall short. They rely on platforms like Mailchimp or Constant Contact, which get lost in crowded inboxes. Social media, while pervasive, is designed to harvest data and push ads—not to protect user privacy. Even emergency alert systems often require residents to sign up and share their location, further eroding trust. Text messaging, often called the holy grail of communication, is no longer a guaranteed solution. People guard their phone numbers carefully, especially when interacting with the government. They fear being spammed or having their data sold. So how can agencies inform and protect the public without breaching their trust? A New Approach to Community Communication Using ReachWell's extensive experience and broad customer base, here are some recommendations to consider when engaging your community in a less intrusive yet more effective manner: Offer Communication Choices : Let residents decide how they want to receive information—whether it's through text, email, voice calls, app notifications, or a combination. This respects personal preferences and helps reduce message fatigue. Respect Anonymity : Not everyone wants to share personal contact details. Provide anonymous access to messages via public channels or apps that don’t require identifying information. Support Multilingual Access : Language should never be a barrier to safety or services. Translate messages into the primary languages spoken in your community, and consider text-to-speech options for low-literacy audiences. Allow Topic Subscription : Let people select specific topics or groups they care about. Targeted messages reduce noise and increase engagement. Minimize Data Collection : Collect only the data you truly need. Avoid tracking location or behavior unless absolutely necessary—and be transparent about what is collected and why. Ensure Accessibility : Meet or exceed accessibility standards (such as WCAG 2.2 AA compliance) so all residents, including those with disabilities, can access and understand public messages. These practices foster trust, improve message delivery, and help ensure no one is left out of important conversations—especially in moments of crisis or community need. Expanded Real-World Examples: Trusted by Diverse Communities El Paso County, CO (Colorado Springs area) uses ReachWell to distribute emergency alerts—including shelter-in-place orders and missing persons reports—in over 130 languages. Residents can receive alerts even without providing contact information. The Town of Carbondale, CO keeps its multilingual and low-literate residents informed of community events, social services, and public works projects using WCAG 2.2 AA-compliant messaging and text-to-speech capabilities—ensuring no one is left behind. Tucson, AZ : Child-Parent Centers, a Head Start provider, uses ReachWell to keep 500+ staff updated on safety alerts, training sessions, and HR notices across 130 languages—building internal trust through inclusive communication. Boulder County Housing Authority ensures ongoing connection with residents—even after their contact information changes—by sending updates about emergencies, upcoming maintenance, and resident services using ReachWell’s multilingual and anonymous outreach tools. Conclusion Building trust with residents starts with giving them control. When governments let people choose how they connect, what they receive, and in what language—trust grows. ReachWell is proving that communities can be kept safe and informed without sacrificing privacy or accessibility. When people don’t trust the system, it’s time to change the system. ReachWell is doing just that. BOOK A DEMO TODAY