This Mom Knows What Good Communication Looks Like, and Brings that Knowledge As a Family Services Specialist

The ReachWell app makes emergency alerts available in more than 130 languages, ensuring that emergency information reaches diverse communities effectively

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Explore the importance of language data and learn how ReachWell powerful analytics can help leadership deliver actionable insights.

A study has found that emergency alerts in Colorado need to be more inclusive to warn over 250,000 Coloradans who primarily speak a language other than English and more than 500,000 people with hearing and visual disabilities.

Jesse Martinez CEO and Chief Social Impact Strategist for Empowered People offers advice to ReachWell clients to help make 2024 the best year for family engagement. Read on for five tips to help you drive meaningful family engagement with those around you.

ReachWell is excited to announce the Colorado Migrant Education Program (MEP) will now be using ReachWell to connect with Colorado’s five Migrant Education regions across the state, as well as with students and their families. The Office of Migrant Education at the Colorado Department of Education Migrant Education Program, federally funded under Title I, Part C of the Elementary and Secondary Education Act (ESEA), provides supplemental support to eligible migrant children and youth.

In this actionable workshop we walk community leaders and communication directors through our winning approach to build and share a one-page communication plan. Join us for a 30-minute workshop where you'll walk away with an effective communication strategy you can begin implementing immediately. Tap here to register to watch instantly.

Amidst the excitement and anticipation of the back-to-school season comes the anxiety and fear of engaging our hard-to-reach families. For low-income and migrant families, this time can bring unique challenges that schools and nonprofits play a crucial role in addressing. Here are ten valuable back-to-school tips for schools and nonprofits committed to serving low-income and migrant families. 1. Collaborate with Local Schools and Nonprofits Nonprofits can forge partnerships with local schools to understand their specific needs and collaborate on programs that cater to low-income and migrant students. Schools can build and share their community partner directory with categories based on services (Legal, Housing, Food, etc.). Keeping this in a simple digital format assures next year's team will be able to own and update it. ReachWell Tip: ReachWell schools and nonprofits promote one another via banners and resources to double their impact on families. 2. Provide Educational Workshops Host workshops for parents and caregivers that focus on navigating the education system, helping with homework, and supporting their children's learning journey. These workshops can empower parents to actively participate in their children's education. Schools can share their space with nonprofit partners to run a Parent Academy workshop before drop-off and after pickup. Parent Academy content should focus on navigating the education system, helping with homework, and supporting their children's learning journey. These workshops can empower parents to actively participate in their children's education. Utilize AI or live language translation tools to make it an inviting environment. Record the sessions for later viewing. ReachWell Tip: Add these events to both the school and nonprofit calendars. Send announcements three weeks ahead of time with weekly reminders to RSVP and include translation as an RSVP option. Share the recording community-wide after the session to reach those who are unable to make it. Set the expectation that all families do this. 3. Language and Cultural Support For migrant families, language barriers and cultural differences can be significant challenges. Offer language assistance services and culturally sensitive resources to ensure that parents can communicate effectively with teachers and school administrators. 4. Offer Financial Assistance Low-income families often struggle to afford school-related expenses. Schools can partner with nonprofits to provide financial assistance for items like uniforms, textbooks, and extracurricular activities. Create a transparent application process to ensure those in need can access this support. ReachWell Tip: Expect no family to fill this out. Combat that by setting the expectation that all families complete this regardless if they need it or not. ReachWell can translate this form and push translated messages with instructions to families via the app, text, and website. 5. Start Early and Raise Awareness Launch your back-to-school initiatives well before the academic year begins (though it's never too late). As a nonprofit, raise awareness in the community about available resources, such as school supplies, educational workshops, and health services. As a school promote back-to-school night, first day, and registration deadlines with clear instructions. ReachWell Tip : Leverage messages, banners, texting, website, and social posts with ReachWell to get the word out. Verify the calendar is updated with all relevant times and locations. 6: Offer Tutoring and Homework Help Create after-school tutoring programs or homework help sessions for students who may need additional academic support. Enlist volunteers, including high school or college students, to provide one-on-one assistance. 7. Promote Health and Well-being Good health is crucial for effective learning. Arrange health check-ups, vaccinations, and eye exams for students, especially those from families without access to regular healthcare. Provide resources on nutrition and physical activity as well. ReachWell Tip: Incorporate your community partners in your ReachWell banners, resources, and calendar events to increase community awareness. 8. Digital Access and Literacy In the digital age, having access to technology is essential for education. Work to bridge the digital divide by providing laptops, tablets, or internet connectivity to families who cannot afford them. Additionally, offers digital literacy workshops to ensure both students and parents can effectively use technology for learning. 9. Foster a Positive Learning Environment Create a welcoming and inclusive atmosphere for students and their families. Organize back-to-school events that celebrate diversity and encourage community bonding. When families feel connected and valued, students are more likely to thrive academically. ReachWell Tip: Update the colors, icons, and banners on the app to celebrate the diversity in the community. 10. Rinse and Repeat Learn from your activity during back-to-school and apply those changes to next semester's activities. Engagement is not a once-a-year event, to build trust and resilient relationships consistent events throughout the year are needed. ReachWell Tip : Try offering meetings at different times of the day on different days of the week to learn what works best. Before school vs. after school will draw different families. The back-to-school season is a time of promise and excitement for all children, regardless of their background or circumstances. Nonprofits serving low-income and migrant families have the incredible opportunity to ensure that these students have the support and resources they need to succeed. By following these 10 back-to-school tips, these organizations can make a lasting impact on the lives of these families, promoting equity, education, and empowerment in their communities.

The pilot recites the checklist, "Altimeter – set. Engine idle – checked. Flaps – checked. Fuel gauges – checked..." This simple procedure assures that things will go as planned and issues are identified early. Like the checklist, a communication plan assures the path ahead is free of preventable issues and all involved are confident and prepared when turbulence hits... and it will always hit. Here are five reasons why a plan is a big deal for you and your community. 1. Consistent information wherever they need it. Imagine if everyone was informed with the same information regardless of where they accessed it. A communication plan will ensure that information is consistent across mediums avoiding pitfalls and confusion. TIP: Do not use Instagram or Facebook for timely information. Their marketing algorithm doesn't list messages chronologically which could create confusion. 2. Build Trust Trust is like a secret ingredient that makes communities resilient and brings everyone together. A transparent communication plan can build trust by informing who will be informed with what content on what schedule. TIP: Send your communication plan to your community and publish it in a publicly accessible place for all to see. 3. Managing through Crisis All agencies and organizations face crises. That's where your communication plan is a superhero. A good plan will be a guide for staff and set expectations for your community. If something fails or things don't go as planned, the community should reflect on the plan to understand what what wrong, not any one individual. Learn from these experiences and adjust your plan to be better next time. TIP: Keep the plan public and easy to access to allow for modifications. Review those changes at your community and team meetings. 4. Rally the Community Who doesn't like to know about the great news happening in your community? It boosts your brand, and morale, and builds resiliency. Your communication plan helps spread the word about the amazing events and strong work that is happening. Families and residents can feel proud when they know about their achievements. Everyone's in the loop and feeling pumped! 5. Sharing Cool Ideas Everyone has cool ideas, and your communication plan is like a suggestion box. It helps you listen to residents, students, teachers, and parents. Filtering the most appropriate ideas that align with your goals and promote those. A wonderful side effect is the encouragement others feel to share their ideas. An additional benefit is that publishing your community's voice avoids the dark, unproductive comments lurking in social media. TIP: Make it easy to capture "Good News" from the team and community. A simple comment form or prompt in a footer can drive great content and accolades. A communication plan isn't just a task or a document you file away. It's your pre-flight checklist to manage through crisis, rally your community and build trusting relationships. Reach us to get help building your communication plan to elevate your community engagement.